Episode 016: Smart Office Transforms Contracting with Tom Coffin

Time Stamp: 12:56 – Focusing on completion. So many SaaS companies tend to focus on a specific part of the business process for contractors, but what makes Simply Reliable – smart office for contractors – so much better is that it’s an end-to-end program. Contractors of all shapes and sizes can reach completion without having to manually bring together disparate programs and systems.

Show Notes

Tom Coffin

Although we are living in the golden age of technology, this easy access to new tools is something of a double-edged sword. As the saying goes, “there’s an app for that,” but with so many different options out there, it can be hard to keep track of and manage them all.

In today’s episode of the SaaS CX show, I’m talking with Tom Coffin, founder, and CEO of Simply Reliable. The company’s flagship program is Smart Office, which enables contractors and other businesses to bring together so many different aspects of their business in one easy-to-use tool. I talked with him about his journey and what he’s learned along the way.

From Smart Homes to Smart Office

What got Tom and his team into the SaaS industry initially was the growing market of smart homes. People who wanted to connect all of these different systems within their house to each other. Everything from the doorbell to the lights to the heating and cooling unit had to be put under one umbrella, which created its own set of challenges. Since each of these components is built and designed individually, they are not necessarily created to be a cohesive unit.

The same is even more true with business. There are so many processes that have to happen on a single project that it can be quite overwhelming, particularly for small business owners. Tom recognized that there was even more of a need for something like Smart Office in the professional world, so he got to work.

See how one company leveraged their understanding of process into successful change management in this episode of The SaaS CX Show.

Full-Circle Cloud Computing

What makes a smart office "smart" is having the business processes mapped from end to end.
What makes a smart office “smart” is having the business processes mapped from end to end.

What makes Smart Office such a compelling piece of software is that it’s an end-to-end system. From the moment the business reaches out to a customer, they can build a proposal, organize the project, assign tasks, have workers check off those tasks, and then send an invoice once it’s all done. Afterward, the contractor can reach out to the customer again and potentially make a new sale.

This kind of approach is transformational because it focuses on the customer experience, not a specific component. So many programs out there are designed to solve one problem, but won’t assist you with the steps that come before or after. Overall, Tom and his team have become so successful because there is no disparity between parts of the project. In essence, a single manager can get a full view of everything without having to track down data from various silos.

Achieving Profitability From the Onset

One issue that can plague contractors specifically is that they can accept a new project, do all the work, and then afterward realize that they didn’t really make any money. All too often, when doing the post-mortem on a job, a contracting business will discover that the project wasn’t as lucrative as it seemed at first.

This is another area where the Smart Office delivers. Because managers and business owners can see the full picture, including costs and expenses, it’s so much easier to determine how much money the business is making. Better yet, by alleviating the struggles of bringing together so many systems, a contracting company can save even more time, which cuts down on labor.

We talk a lot more about Smart Office and the value of a full-circle system in this episode, so be sure to check it out here. Also, you can find out more about Tom and his program at www.simplyreliable.com.

  • March 30, 2020
Frank Bria
 

Frank Bria is the author of the internationally bestselling book Scale: How to Grow Your Business by Working Less and founder of High-Ticket Program, a strategy firm dedicated to scaling B2B service businesses. A trained mathematician and systems engineer, he launched several fintech startups in the advanced analytics space. He has consulted with Fortune 500 companies and multinational tech firms on quantitative marketing solutions including AI and predictive analytics. Now he works with SaaS companies leveraging advanced analytics to improve customer experience and retention. Frank is the host of The 6 to 7 Figures Show and The SaaS CX Show podcasts. He lives in Phoenix, AZ.

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